My 8C's: writing guidelines

Research shows that creative, original copy tend to resonate more with readers — and thus yield greater top-of-mind awareness — than copy that is flat, predictable, or use too many clichés.

Don't lose your audience with copy that reads too formal. I write with an engaging, casual tone that makes your copy more readable. This is especially true for such mediums as websites and advertisements.

In most cases, I write to sell. Your copy will bring your readers one step closer to buying your product, trying your service, or signing up for your email newsletters.

Don't compromise the integrity of your product or service by writing something about it that it is not. I will do my research thoroughly to ensure that your copy is not only grammatically but factually correct.

No boilerplate solution here. Your copy will be tailored to your specific audience and communication objective.

No more long-winded product descriptions or seemingly endless sentences. Readers will get the gist of your message quickly with sharp, concise copy.

Don't ride your bike over a pothole-ridden trail when you can ride it over a well-beaten path. Your copy will be consistent in narrative, tone, style, and structure to ensure a high level of readability.

A critical function of a professional copy writer is to weave disparate textual elements that allude to a common focal point into a cohesive flow of text. (For example, connecting your headers with the ensuing body of text.)